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2 stale approvals affected by this change
Creative Lead and Strategy Lead approvals were based on v2. Approving this change will invalidate their sign-offs.
CR-8921
sync In Review
v2
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v3
Update hero copy to 'Gear Up for Autumn' and ensure CTA links to seasonal catalog.
v2 (Current Active)
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Strategy Summary
The Q3 campaign will focus on transitional weather gear. We need to highlight our new waterproof line EV-9821 and push users towards the general product landing page.
Core messaging revolves around durability and readiness.
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AI Generated
v3 (Proposed)
Strategy Summary
The Q3 campaign will focus on 'Gear Up for Autumn'. We need to highlight our new waterproof line EV-9821 and push users towards the seasonal catalog.
Core messaging revolves around durability and readiness.
policy Citations & Evidence
EV-9821
98% Match
Product Spec: Waterproof Line 2024
GDL-04
92% Match
Brand Guideline: Autumn Tone of Voice
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