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EverGrip Outdoors / Q3 Brand Strategy
check_circle Brief
check_circle Strategy
check_circle Creative
check_circle Social & Content
radio_button_checked Media/ROI
radio_button_unchecked Proposal
radio_button_unchecked Final

table_chart Media Allocation Plan

lock Human Audited
Channel Target Audience Budget Split (%) Allocated Amount ($) Status
M
Meta (FB/IG) 		Broad / Retargeting 40.0% $3,368.00 Approved
G
Google Search 		High Intent / Branded 25.0% $2,105.00 Approved
T
TikTok 		Gen Z / Awareness 15.0% $1,263.00 Pending Rev
L
LinkedIn 		B2B Decision Makers 10.0% $842.00 Approved
Y
YouTube 		Mid-Funnel Educate 10.0% $842.00 Approved
check_circle Sums to 100% / $8,420 total

insights ROI & Revenue Forecast

auto_awesome AI Forecast Model
$30k $15k $0

info Forecast is deterministic and reproducible — assumptions stated below.

Mandatory Metrics

  • check_circle CPA Target
    $24.50
  • check_circle ROAS Target
    3.4x
  • check_circle Reach Objective
    2M
  • error Conversion Confidence Level
    Unsupported
    Missing

Assumptions

Verified
Input Value Source
Q2 Historical CPC $0.85 EV-9812
Avg Conv. Rate 2.1% GA4-Hist
AOV Estimate $85.00 Client-Provided