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Home chevron_right Clients chevron_right EverGrip Outdoors - Q3 Brand Strategy
PRJ-7892

Brief Upload & Clarify

Ingest client requirements and resolve ambiguities before strategic planning.

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forum Clarification Log

1 OPEN
Duyen Huynh
Duyen Huynh 10:42 AM

Can we clarify the primary target demographic for the technical shell line? The brief mentions 'enthusiasts' but doesn't specify age ranges.

CL
Client (via Email) 11:15 AM

Focus on 25-40 year old high-altitude enthusiasts and weekend warriors. They lean heavily into technical specs over casual aesthetics.

Clarification Progress 85%