Proposal Package v3

check_circle Approved

folder Department: Proposal • calendar_today Oct 24, 2026 • person Author: AI & Duyen Huynh

Assembled Components

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1. Strategy Summary

ST-EVG-002

check Approved

The core strategy for EverGrip Outdoors Q3 centers on repositioning the brand from hardcore mountaineering to inclusive outdoor lifestyle, targeting millennials and Gen Z while retaining the technical credibility that built the legacy.

link EV-9821 link MKT-402

auto_awesome AI Generated

palette

2. Creative Concept

CR-8921

check Approved

"Everyday Peaks" campaign visualizes urban commuters and weekend hikers navigating literal and metaphorical mountains, utilizing dynamic split-screen cinematography and a muted earth-tone color palette with vibrant neon accents.

3. Social & Content Plan

PRJ-3105

warning Stale — Revision Required

TikTok allocation strategy references outdated API metrics from Q1. Needs realignment with current organic reach benchmarks before final approval.

monitoring

4. Media Allocation & ROI

MD-7742

check Approved

$1.2M initial spend distributed across Paid Social (40%), OOH (30%), Search (20%), and Influencer (10%). Projected ROAS: 3.4x.

policy Evidence Coverage

Overall Support 96% (24/25)

1 unsupported claim detected

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Blocker Alert

1 unsupported claim in Social & Content blocks Final Approval.

Citations Used

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EV-9821

Sustainability Index 2026

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GDL-04

Brand Guidelines v4.1

description

MKT-402

Q2 Audience Insights

Step 1

Business Success Review

Awaiting

Assigned to Trang Duong

lock Step 2

Final Approval

Blocked

info Blocked until Business Success Review and Evidence Check complete.