Social Channel Plan
Define formats, cadence, and funnel objectives per active channel.
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ContentAgent v2
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ACTIVE
Visual storytelling & brand lifestyle
FORMATS
Reels
Carousel
Stories
CADENCE & EFFORT
5x weekly
FUNNEL OBJECTIVES
Awareness
Consideration
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ContentAgent v2
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TikTok
ACTIVE
Trend participation & organic reach
FORMATS
Short-form Video
CADENCE & EFFORT
3x weekly
FUNNEL OBJECTIVES
Awareness
work
ACTIVE
B2B networking & thought leadership
FORMATS
Articles
Single Image
CADENCE & EFFORT
2x weekly
FUNNEL OBJECTIVES
Consideration
Conversion
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Out of v1 Scope
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YouTube
Long-form video strategy deferred to Q4
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Evidence Rail
AI generation based on verified project constraints.
EV-9821
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Q2 Consumer Sustainability Index
COVERAGE
GDL-04
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Master Brand Guidelines
COVERAGE